{"id":12016,"date":"2014-07-25T12:09:39","date_gmt":"2014-07-25T16:09:39","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=12016"},"modified":"2014-07-25T12:09:39","modified_gmt":"2014-07-25T16:09:39","slug":"5-common-mistakes-people-make-social-media-fix-avoid","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/5-common-mistakes-people-make-social-media-fix-avoid\/","title":{"rendered":"5 Common Mistakes People Make on Social Media (And How to Fix or Avoid Them)"},"content":{"rendered":"<p>As more and more people rely on social networks as their go-to source of information and recommendations, social media is an increasingly powerful way for small business owners to promote their brand and connect with potential clients or consumers.<\/p>\n<div>\n<p style=\"color: #282828\">But, visibility can be a double-edged sword \u2014 if you make a careless spelling error, or accidentally confuse your personal and company profiles, you may be exposing that mistake to the wrong set of fans. This can make social media intimidating. So, it\u2019s no surprise that many small businesses stay away, preferring to avoid the risk of making a damaging mistake and forego the potential benefits of social media as a marketing and sales tool.<\/p>\n<p style=\"color: #282828\">The reality is \u2013 we all make mistakes from time to time on social media. Knowing about the potential pitfalls in advance may help you to avoid them, and correct them quickly if they occur. As a general guideline, applying the basic rules of etiquette you would use in person or in your professional communications will help keep you safe.<\/p>\n<p style=\"color: #282828\">Below are 5 mistakes people commonly make, as well as tips on how to fix or avoid them:<\/p>\n<p style=\"color: #282828\"><strong>1. Forgetting to spellcheck<\/strong><br \/>\nMaking a spelling mistake isn\u2019t a big deal, but if your post is riddled with misspellings, your audience may think you\u2019re unprofessional. Or, they may think, if you were in too much of a hurry to proofread your post, you\u2019re too busy to provide them with the level of service they expect. So, take the time to spellcheck. As an added note of caution \u2013 if you\u2019re posting from a mobile device and your keyboard has predictive text, spellcheck may not be enough \u2013 my tip is to read what you wrote out loud. That usually reveals sentences spelled correctly but out of context.<\/p>\n<p style=\"color: #282828\"><strong>2. Overusing the hashtag<\/strong><br \/>\nIncluding hashtags (#) in your posts can help people find your post and may help to boost engagement\u2026 but only if the hashtag is relevant to the information you\u2019re sharing. Adding a trending hashtag to your post may get your post noticed, but if your content is completely unrelated to the hashtag, all that does is alienate your audience. Keep the hashtags to a maximum of two, no matter how relevant they are.<\/p>\n<p style=\"color: #282828\"><strong>3. Saying too much<\/strong><br \/>\nIn an ADD world, most people will decide within the first few words if the post is worth reading all the way through. Keeping your content short, interesting and to the point lets your audience know that you value their time and that you have the information they are looking for. Include relevant and compelling imagery for added value.<\/p>\n<p style=\"color: #282828\">Read the last two common social media mistakes on the\u00a0<a style=\"color: #1155cc\" href=\"http:\/\/lumentussocial.com\/5-common-mistakes-people-make-on-social-media-and-how-to-fix-or-avoid-them\/\" target=\"_blank\" rel=\"noopener\">Lumentus Social blog<\/a>. Social media is an increasingly valuable and cost effective marketing tool that every small business should take advantage of. Don\u2019t be intimidated by the things that can go wrong, but put your best foot forward by using social media responsibly!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As more and more people rely on social networks as their go-to source of information and recommendations, social media is an increasingly powerful way for small business owners to promote their brand and connect with potential clients or consumers. But, visibility can be a double-edged sword \u2014 if you make a careless spelling error, or [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":12017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,101],"tags":[39901,40031],"class_list":["post-12016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education-2","category-featured-post","tag-social-media","tag-social-media-mistakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Common Mistakes People Make on Social Media (And How to Fix or Avoid Them) - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"description\" content=\"Adam Selig, founder and managing partner at Lumentus &amp; Lumentus Social discusses common mistakes people make on social media, and how to fix 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