{"id":11609,"date":"2012-09-04T14:33:03","date_gmt":"2012-09-04T18:33:03","guid":{"rendered":"http:\/\/bhgrecareer.com\/bhgrealestateblog\/?p=11609"},"modified":"2024-12-30T11:11:11","modified_gmt":"2024-12-30T16:11:11","slug":"real-estate-lead-generation-turning-online-visitors-homebuyers","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/","title":{"rendered":"Real Estate Lead Generation: Turning Online Visitors into Homebuyers"},"content":{"rendered":"<p>The Internet has transformed the way <a title=\"create a sustainable real estate business\" href=\"https:\/\/bhgrealestateblog.com\/2012\/05\/15\/5-ways-to-create-sustainability-in-your-business\/\" target=\"_blank\" rel=\"noopener\">real estate professionals conduct business<\/a>. It is now possible to<strong> use your website as a powerful lead generation system<\/strong> that can produce highly targeted prospects if worked correctly.<\/p>\n<p>According to a recent survey by the <a title=\"NAR Homebuyer Statistics\" href=\"http:\/\/www.realtor.org\/field-guides\/field-guide-to-quick-real-estate-statistics\" target=\"_blank\" rel=\"noopener\">National Association of Realtors<\/a>, the typical homebuyer spends 12 weeks researching homes with 63{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of that time spent online. The question is then, how can your website employ relevant content, tools and features that address the most pressing needs of consumers?<\/p>\n<h2>How to Turn Online Visitors into Homebuyers<\/h2>\n<p>In order to <em>gain the attention of today\u2019s savvy online consumer<\/em>, it is essential that you produce a well-designed and maintained site. Basic features should allow a consumer to:<\/p>\n<ul>\n<li>Search for all local marketplace inventory<\/li>\n<li>View multiple photos and videos for listings<\/li>\n<li>Contact an agent, broker or mortgage professional<\/li>\n<li>Learn \u201cbasic\u201d information about the real estate process<\/li>\n<\/ul>\n<p>Beyond the aesthetic features of your website, there are many additional elements that should be incorporated into your overall online strategy.<\/p>\n<h2>\u00a0 1. \u00a0SEO: Let Consumers Find You<\/h2>\n<p>Reliable search engine optimization is critical to the visibility of your website. \u00a0In order to <strong>drive leads to your website<\/strong>, you must understand what keywords buyers and sellers will be researching as they look for property online.<\/p>\n<p>The keywords that they type in to popular search engines like Google are related to what they are seeking. For example, they might type \u201cBuy a home in Parsippany, NJ\u201d or \u201cTop real estate professionals in Parsippany, NJ.\u201d It\u2019s important that you identify what these keywords are and ensure that your website pops up on the first page of those results.<\/p>\n<p>A few items that should be done to your website now:<\/p>\n<ul>\n<li>Install Google Analytics on your website to establish baseline data on traffic<\/li>\n<li>Create a keyword list based on relevance<\/li>\n<li>Adjust your page title to include important keywords<\/li>\n<li>Infuse keywords strategically on site<\/li>\n<li>Build links via directories and industry organizations<\/li>\n<\/ul>\n<h2>\u00a0 2. \u00a0Provide Valuable Content<\/h2>\n<p>Another <strong>important aspect of lead generation<\/strong> is to provide valuable content that addresses some of the most frequently asked buyer and seller questions. This is an effective technique that can build the credibility of your website while turning those prospects into leads.<\/p>\n<p>The magic behind quality content is its ability to shine a spotlight on your knowledge and expertise as well as enable you to earn the trust of potential clients. Once your content is created, you can then distribute that article to popular, high traffic bookmarking websites that allow you to cast an even larger marketing net. \u00a0This is an important step in the content creation process and very effective in generating qualified leads.<\/p>\n<h2>\u00a0 3. \u00a0Stay In Touch<\/h2>\n<p>Design a &#8220;keep-in-touch&#8221; strategy and regularly send out tips and resources to prospects and clients. This should include those <strong>subscribers that have opted in to your website<\/strong> list. Your emails can contain links back to recent blog articles, videos, tutorials or even your current newsletter.<\/p>\n<p>Offering consistent information through a drip email campaign will keep your business top of mind; a vital piece of the lead generation process.<\/p>\n<h2>\u00a0 4. \u00a0Consistent Strategy<\/h2>\n<p>While there is a science to<strong> successful lead generation<\/strong>, there is also an art to it. The art is in your ability to <em>blend online and offline marketing<\/em> together in to one seamless and coherent strategy that captures and engages potential clients. It is also in your ability to create a consistent and systematic approach to follow up.<\/p>\n<p>Whether it is your sales, customer service or <strong>lead generation strategy<\/strong>, building your business on a firm foundation will give you the freedom and direction to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. According to a recent survey by the National Association of Realtors, the typical homebuyer spends 12 weeks researching homes with 63{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":8663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,191],"tags":[6511,23451,25781,30051,33981,34521,38661],"class_list":["post-11609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-branding","category-real-estate-marketing-2","tag-buyers","tag-lead-generation","tag-marketing-branding","tag-online-leads","tag-real-estate","tag-real-estate-lead-generation","tag-sellers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Generation Turning Online Visitors into Homebuyers<\/title>\n<meta name=\"description\" content=\"To conduct business in today&#039;s market it is essential that you use your website as a powerful lead generation system. How to turn online visitors into buyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation Turning Online Visitors into Homebuyers\" \/>\n<meta property=\"og:description\" content=\"To conduct business in today&#039;s market it is essential that you use your website as a powerful lead generation system. How to turn online visitors into buyers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-04T18:33:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T16:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/09\/Real-Estate-Lead-Generation-Turning-Online-Visitors-into-Homebuyers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Real Estate Lead Generation: Turning Online Visitors into Homebuyers\",\"datePublished\":\"2012-09-04T18:33:03+00:00\",\"dateModified\":\"2024-12-30T16:11:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/\"},\"wordCount\":621,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/09\/Real-Estate-Lead-Generation-Turning-Online-Visitors-into-Homebuyers.jpg\",\"keywords\":[\"Buyers\",\"lead generation\",\"Marketing &amp; Branding\",\"Online Leads\",\"Real estate\",\"real estate lead generation\",\"Sellers\"],\"articleSection\":[\"Marketing &amp; Branding\",\"Real Estate Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/\",\"name\":\"Lead Generation Turning Online Visitors into Homebuyers\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/real-estate-lead-generation-turning-online-visitors-homebuyers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2012\/09\/Real-Estate-Lead-Generation-Turning-Online-Visitors-into-Homebuyers.jpg\",\"datePublished\":\"2012-09-04T18:33:03+00:00\",\"dateModified\":\"2024-12-30T16:11:11+00:00\",\"description\":\"To conduct business in today's market it is essential that you use your website as a powerful lead generation system. 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