{"id":1113,"date":"2009-01-15T14:18:53","date_gmt":"2009-01-15T19:18:53","guid":{"rendered":"https:\/\/bhgrealestateblog.com\/?p=1113"},"modified":"2024-12-30T14:50:32","modified_gmt":"2024-12-30T19:50:32","slug":"inman-connect-scrub-your-pl","status":"publish","type":"post","link":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/","title":{"rendered":"Inman Connect: Scrub Your P&L"},"content":{"rendered":"

\"Inman<\/a><\/p>\n

Last week, I was on a panel at the Inman Connect<\/a> conference that was part of a broker\/owner forum focused on “Building the Lean, Mean and Profitable Real Estate Brokerage of the Future.”\u00a0 I was joined by John Vatistas<\/a> of Russ Lyon Sotheby’s International Realty<\/a> and John Reinhardt<\/a> of Fillmore Real Estate<\/a>. With a goal of identifying savings in the typical brokerage P&L, we were asked by our moderator, Brian Boero<\/a> of 1000Watt Consulting<\/a>, to focus on three key areas:\u00a0physical space, commission splits, and marketing.<\/p>\n

To highlight in somewhat broad strokes what I discussed:<\/p>\n

    \n
  1. These three areas are related: When planning a change to one, consider how it could impact the other two.\u00a0 Whenever possible, tie changes together as part of a cohesive, strategic repositioning of your brokerage.\u00a0 For example, if you are considering reducing your office size (or radically rethinking what your space could look like<\/a>), reallocate those savings to your web presence — in effect, moving money from your physical office to your virtual office.\u00a0 Furthermore, to oversimplify a bit, commission splits could be tied to office size by moving them in opposite directions: more space, lower splits.\u00a0 Less space, higher splits.<\/li>\n
  2. Consider indexing your commission plan<\/a>.\u00a0 All of your other expenses are impacted by inflation.\u00a0 This is the single biggest expense item on\u00a0the P&L yet most broker\/owners allow this cost to creep higher and higher as a percentage of their revenues simply because they don’t index.<\/li>\n

    <\/p>\n

  3. Measure, measure, measure.\u00a0 It’s one of our many mantras here at Better Homes and Gardens Real Estate.\u00a0 Too many companies are still flying in the dark when there’s data available that might guide them towards increased profitability. \u00a0Here are three of my favorite brokerage data points:<\/li>\n<\/ol>\n
      \n
    • Productivity Per Square Foot<\/span>.\u00a0 We could borrow a lot of analytics from the retail world.\u00a0 How much are you really generating for each square foot of office space?\u00a0 Compare your profits per square foot\u00a0over time, across offices, etc.\u00a0 Get whatever data you can to compare it to your competition.\u00a0 I hate to be so glum, but think of it as a sanity check to see if you would be better off subleasing some space.<\/li>\n
    • Modified Percent Retained<\/span>.\u00a0\u00a0Take your “percent retained” (or gross margin), which\u00a0is your company dollar (or gross profits) divided by revenues (GCI), and further reduce the company dollar by your total marketing spend.\u00a0 I like looking at this across offices.\u00a0 For example, an office with $1,000,000 GCI, $640,000 in commission expense, and $120,000 in marketing would have 36{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} retained and 24{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} modified retained.\u00a0 If you compared it to an identically-sized office with $700,000 commission expense but only $20,000 in marketing, you would be right to say splits in the second are much higher than the first, but when the trade-off is much lower advertising and a better modified percent retained they may, in fact,\u00a0be\u00a0better off.<\/li>\n
    • Marketing Return<\/span>.\u00a0 There is no reason for any broker not to know what their return is for each form of marketing, yet so very few track this.\u00a0 Identify the source of each of your closings.\u00a0 Total the gross profits from those closings, and divide that figure by the total amount you spent on that particular form of advertising.\u00a0 For example, assume you spent $40,000 in your local newspaper and your ads there led to 20 closings that generated $45,000 in gross profits.\u00a0 Now assume you also spent $12,000 marketing in a particular website and that led to 25 closings that generated $60,000 in gross profits.\u00a0 Clearly, the latter method is more efficient (by over 4x).\u00a0 It may not mean you completely abandon the first method, but you may be underutilizing the second.\u00a0 The analysis isn’t always so clean, but there is plenty to be learned (by you, your agents, and your customers) about where your marketing dollars are best spent.<\/li>\n<\/ul>\n

      Let’s keep scrubbing these P&L’s until they’re clean!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Last week, I was on a panel at the Inman Connect conference that was part of a broker\/owner forum focused on “Building the Lean, Mean and Profitable Real Estate Brokerage of the Future.”\u00a0 I was joined by John Vatistas of Russ Lyon Sotheby’s International Realty and John Reinhardt of Fillmore Real Estate. With a goal […]<\/p>\n","protected":false},"author":181,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[381,5531,8801,16161,21071,22461,22481,25781,28951,29711,30751,33981,40421],"class_list":["post-1113","post","type-post","status-publish","format-standard","hentry","category-brokerage-operations","tag-1000-watt-consulting","tag-brian-boero","tag-commission-plan","tag-gci","tag-inman-connect","tag-john-reinhardt","tag-john-vatistas","tag-marketing-branding","tag-new-york-city","tag-office-design","tag-pl","tag-real-estate","tag-sothebys"],"yoast_head":"\nInman Connect: Scrub Your P&L - Better Homes and Gardens Real Estate Be Better Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inman Connect: Scrub Your P&L - Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"og:description\" content=\"Last week, I was on a panel at the Inman Connect conference that was part of a broker\/owner forum focused on “Building the Lean, Mean and Profitable Real Estate Brokerage of the Future.”\u00a0 I was joined by John Vatistas of Russ Lyon Sotheby’s International Realty and John Reinhardt of Fillmore Real Estate. With a goal […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\" \/>\n<meta property=\"og:site_name\" content=\"Better Homes and Gardens Real Estate Be Better Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-01-15T19:18:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T19:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\"},\"author\":{\"name\":\"Elizabeth Byrne\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\"},\"headline\":\"Inman Connect: Scrub Your P&L\",\"datePublished\":\"2009-01-15T19:18:53+00:00\",\"dateModified\":\"2024-12-30T19:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\"},\"wordCount\":689,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg\",\"keywords\":[\"1000 Watt Consulting\",\"Brian Boero\",\"Commission Plan\",\"GCI\",\"inman connect\",\"John Reinhardt\",\"John Vatistas\",\"Marketing & Branding\",\"New York City\",\"Office design\",\"P&L\",\"Real estate\",\"Sotheby's\"],\"articleSection\":[\"Brokerage Operations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\",\"name\":\"Inman Connect: Scrub Your P&L - Better Homes and Gardens Real Estate Be Better Blog\",\"isPartOf\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg\",\"datePublished\":\"2009-01-15T19:18:53+00:00\",\"dateModified\":\"2024-12-30T19:50:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg\",\"width\":450,\"height\":301},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inman Connect: Scrub Your P&L\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#website\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"description\":\"Insights into the Real Estate Industry\",\"publisher\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#organization\",\"name\":\"Better Homes and Gardens Real Estate Be Better Blog\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"contentUrl\":\"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png\",\"width\":76,\"height\":76,\"caption\":\"Better Homes and Gardens Real Estate Be Better Blog\"},\"image\":{\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4\",\"name\":\"Elizabeth Byrne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Byrne\"},\"url\":\"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inman Connect: Scrub Your P&L - Better Homes and Gardens Real Estate Be Better Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/","og_locale":"en_US","og_type":"article","og_title":"Inman Connect: Scrub Your P&L - Better Homes and Gardens Real Estate Be Better Blog","og_description":"Last week, I was on a panel at the Inman Connect conference that was part of a broker\/owner forum focused on “Building the Lean, Mean and Profitable Real Estate Brokerage of the Future.”\u00a0 I was joined by John Vatistas of Russ Lyon Sotheby’s International Realty and John Reinhardt of Fillmore Real Estate. With a goal […]","og_url":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/","og_site_name":"Better Homes and Gardens Real Estate Be Better Blog","article_published_time":"2009-01-15T19:18:53+00:00","article_modified_time":"2024-12-30T19:50:32+00:00","og_image":[{"width":450,"height":301,"url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg","type":"image\/jpeg"}],"author":"Elizabeth Byrne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Byrne","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#article","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/"},"author":{"name":"Elizabeth Byrne","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4"},"headline":"Inman Connect: Scrub Your P&L","datePublished":"2009-01-15T19:18:53+00:00","dateModified":"2024-12-30T19:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/"},"wordCount":689,"commentCount":4,"publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg","keywords":["1000 Watt Consulting","Brian Boero","Commission Plan","GCI","inman connect","John Reinhardt","John Vatistas","Marketing & Branding","New York City","Office design","P&L","Real estate","Sotheby's"],"articleSection":["Brokerage Operations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/","name":"Inman Connect: Scrub Your P&L - Better Homes and Gardens Real Estate Be Better Blog","isPartOf":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage"},"thumbnailUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg","datePublished":"2009-01-15T19:18:53+00:00","dateModified":"2024-12-30T19:50:32+00:00","breadcrumb":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#primaryimage","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2009\/01\/nicolaiinman450.jpg","width":450,"height":301},{"@type":"BreadcrumbList","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/inman-connect-scrub-your-pl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bhgrecareer.com\/bebetterblog\/"},{"@type":"ListItem","position":2,"name":"Inman Connect: Scrub Your P&L"}]},{"@type":"WebSite","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#website","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","name":"Better Homes and Gardens Real Estate Be Better Blog","description":"Insights into the Real Estate Industry","publisher":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bhgrecareer.com\/bebetterblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#organization","name":"Better Homes and Gardens Real Estate Be Better Blog","url":"https:\/\/bhgrecareer.com\/bebetterblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/","url":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","contentUrl":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-content\/uploads\/sites\/11\/2021\/11\/BHGRE_bug.png","width":76,"height":76,"caption":"Better Homes and Gardens Real Estate Be Better Blog"},"image":{"@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bhgrecareer.com\/bebetterblog\/#\/schema\/person\/cba2618c2f68146c705ea5ed10947fe4","name":"Elizabeth Byrne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a49eb437a2433ab9a3fa67b891eeae5e208a3bcc759e71ae9cc366f39f09260e?s=96&d=mm&r=g","caption":"Elizabeth Byrne"},"url":"https:\/\/bhgrecareer.com\/bebetterblog\/author\/lizbyrne\/"}]}},"_links":{"self":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":1,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":69044,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/posts\/1113\/revisions\/69044"}],"wp:attachment":[{"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/media?parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/categories?post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bhgrecareer.com\/bebetterblog\/wp-json\/wp\/v2\/tags?post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}