{"id":6691,"date":"2016-08-31T20:40:27","date_gmt":"2016-08-31T20:40:27","guid":{"rendered":"http:\/\/www.bhgre.com\/?page_id=6691"},"modified":"2016-08-31T20:40:27","modified_gmt":"2016-08-31T20:40:27","slug":"better-homes-and-gardens-real-estate-and-new-story-form-groundbreaking-strategic-alliance-to-build-a-community-of-life-saving-homes-in-el-salvador","status":"publish","type":"page","link":"https:\/\/bhgrecareer.com\/bebetterblog\/better-homes-and-gardens-real-estate-and-new-story-form-groundbreaking-strategic-alliance-to-build-a-community-of-life-saving-homes-in-el-salvador\/","title":{"rendered":"Better Homes and Gardens Real Estate and New Story Form Groundbreaking Strategic Alliance to Build a Community of Life-Saving Homes in El Salvador"},"content":{"rendered":"

BHGRE to Leverage Social Media, Crowd Funding and New Story\u2019s Innovative Philanthropic Model to Change Hundreds of Lives Through Homeownership<\/em><\/p>\n

SAN FRANCISCO, Calif. and MADISON N.J. (Aug. 2, 2016)<\/strong> \u2013 Better Homes and Gardens\u00ae Real Estate and New Story, a certified 501(c)(3) non-profit organization, today announced a strategic alliance to bring the dream of homeownership to hundreds of people in Ahuachap\u00e1n, El Salvador, through the development of a crowd-funded community<\/a>.<\/p>\n

\u201cAt Better Homes and Gardens Real Estate, we believe that a safe and sustainable home is the very foundation of a person\u2019s health and happiness,\u201d said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. \u201cEach day, our network of affiliated brokers and agents make the dream of homeownership possible through a shared commitment to service. With this strategic alliance with New Story, we are further evolving our mission of empowering homeownership and extending our brand\u2019s service commitment well beyond the borders of the cities, states and countries we already serve.\u201d<\/p>\n

Transforming Communities in Need<\/strong><\/p>\n

The community made possible by Better Homes and Gardens Real Estate fundraising will have a significant impact on the people of Ahuachap\u00e1n. Currently, residents live in dilapidated tent structures, making living conditions dangerous, resulting in harmful impacts on individual health and well-being. With life’s basic needs unmet, families are living in survival mode, precluding children from attending school and parents from holding and maintaining jobs to empower their financial future. During the construction of the community, all labor and materials will be sourced from the area, effectively creating jobs and injecting capital into the local economy.<\/p>\n

\u201cBetter Homes and Gardens Real Estate is a network of trailblazers, fostering tangible innovation in real estate just as we do with our philanthropic efforts,\u201d said Brett Hagler, CEO and co-founder of New Story. \u201cThis amazing brand, under the leadership of Sherry Chris, completely shares our vision and values. Together, we are committed to changing the way individual people can make a global impact. We want to share human stories through a digital, social experience to change the trajectory of the lives of deserving people around the world. Together we are able to develop a sense of pride and accomplishment for many in need. We aren\u2019t just providing houses, but rather security from environmental threats and a haven so people can strive for a better future.\u201d<\/p>\n

Doing Fundraising Differently: How It Works<\/strong><\/p>\n

Philanthropic in mission and technological at heart, New Story enables Better Homes and Gardens Real Estate franchisees and affiliated agents to set up personalized fundraising pages to contribute to a single family home or a portion of the community, which they can share on social media or through other marketing channels. As donations are made, donors can see precisely where their funds are going and track the progress of their fundraising. This gives members of the Better Homes and Gardens Real Estate network a way to be directly and personally involved in the development of the community, with their own friends, family and sphere of influence adding to the achievement of this important goal.<\/p>\n

New Story\u2019s innovative philanthropic model embodies two of the values that today\u2019s consumers, particularly Millennials and Gen X, most appreciate: authenticity and transparency.<\/p>\n